What does “happy hour” typically refer to?

“Happy hour” typically refers to promotional pricing on alcoholic beverages during specific hours. This marketing strategy is commonly used by bars and restaurants to attract customers during typically slower times of the day, often in the early evening. During happy hour, establishments offer discounts on drinks, which encourages patrons to visit and enjoy socializing in a vibrant atmosphere.

Promotional pricing may include reduced prices on cocktails, beers, and wines, making it an appealing option for individuals looking to enjoy a casual outing without spending a lot. This understanding of happy hour is important not only for patrons seeking to save money but also for servers and bartenders who are trained to appropriately handle increased traffic and promote responsible alcohol service during these busy times.