What may discourage patrons from taking advantage of safe ride programs?

Lack of awareness about safe ride programs is a significant factor that may discourage patrons from utilizing them. When individuals are not informed about the existence of these programs, their benefits, or how to access them, they are less likely to take advantage of the safe transportation options available. Promoting awareness through signage, social media, and staff training can significantly increase participation rates in these programs, helping to ensure that patrons have a safe way to travel after consuming alcohol.

While costs, availability, and stigmas related to designated drivers can certainly impact participation in safe ride programs, a primary barrier is often the basic knowledge of the program’s existence. If patrons are unaware that a safe ride option is available, they cannot consider it when planning their transportation home.