What might be a potential risk of not documenting incidents on a licensed premise?

Not documenting incidents on a licensed premise can significantly increase liability in legal matters. When incidents such as fights, over-serving, or other altercations occur and are not properly recorded, the establishment may be unable to provide evidence of its adherence to regulations or responsible service practices. This lack of documentation can be detrimental in the event of a legal challenge, as it may appear that the establishment was negligent or did not take appropriate measures to ensure safety. Proper documentation helps to establish a record of actions taken, thereby demonstrating due diligence and compliance with laws and regulations, which can mitigate potential legal repercussions.

In contrast, the other options relate more to positive outcomes rather than the risks associated with inadequate documentation. Improved staff training, enhanced customer loyalty, and more effective marketing do not address the critical issue of legal exposure that arises from incomplete incident records.