Which alcohol promotion is permitted in California?

The promotion of “Ladies night” is permitted in California because it does not violate specific alcohol advertising regulations set forth by the California Department of Alcoholic Beverage Control (ABC). In California, promotions that are designed to attract a particular demographic group, such as women in this case, are generally allowed as long as they do not encourage excessive consumption or serve as a means to promote binge drinking.

On the other hand, promotions such as "Buy one get one free" and "Half-price drinks for happy hour" can be problematic since they may encourage overconsumption and are often deemed to violate policies against sales incentives that promote excessive drinking. Similarly, while "Free drinks for designated drivers" might seem like a responsible initiative, it is typically not allowed as it can be seen as incentivizing drinking by providing free beverages, even for a sober individual. Therefore, "Ladies night" stands out as a permissible promotion in California, aligning with the state’s regulations aimed at promoting responsible alcohol consumption.